Join our newsletter

creative commmunity blog

Julie Greenwald: The Quiet Architect of Hip-Hop’s Commercial Shift
terrence Harris terrence Harris

Julie Greenwald: The Quiet Architect of Hip-Hop’s Commercial Shift

Julie Greenwald, the architect of Atlantic Records' hip-hop reign, propelled the genre to global dominance. This blog explores her impact, examining the commercial triumphs alongside concerns about artistic integrity and the potential dilution of hip-hop's core values. We delve into the delicate balance between success and authenticity in the age of industry dominance

Read More